Never in the history of salt water aquarium keeping has anything like the S-15™ Report™ been offered. This long overdue document graphically demonstrates that the majority of base marine aquarium products (marine salts) simply do not measure up. They do not measure up to: their package claims, advertising claims, and do not measure up to the scientific standard of natural sea water.
Since marine aquarium keeping became popular, there have been nagging rumors that salt water aquariums were difficult to keep. The reality is that if you were sold a marine salt that was dramatically different than NSW, what else but failure could you expect?
When the S-15™ Report™ was introduced, key information was made available in the form of a simple bar graph. This was printed in Tropical Fish Hobbyist and Marine Fish Monthly magazines. Other US magazines refused to print this.
Within a few months, the bar graph was printed in: Chinese, Japanese and German. Information was also translated into: Italian, French and Spanish.
The S-15™ Report™ took the world of marine aquariums a quantum leap closer to understanding what is required to ensure the investment success of all marine fish keepers. Now interested individuals have the opportunity to make an informed decision regarding the marine salt they select. After all, water quality starts with your water™.
Since the introduction of the S-15™ Report™, the following events have occurred.
Aquarium Systems® has been sold to an “investment group” that also owns other aquarium and pet product companies.
The Fall issue of MARINE AQUARIST® reported that KENT® Marine Salt was manufactured by Aquarium Systems®. Other information was offered regarding three other new marine salts.
Our office received the following letter from Jack Kent, President of KENT Marine, dated August 1, 1995.
We sternly request that you discontinue this practice. We also request that you respond with your clear commitment to do so.
We request that you refrain from evaluating our products in the future. We have noticed your tendency to degrade other manufacturer’s products, rather than trying to sell your products on their own merits. We will not stand idly by while you degrade our products.
We hope that this can be resolved without the need for litigation, but we stand ready to defend our products, whatever it takes. We also will respond, in kind, where necessary, so that the public is protected.”
MARINE AQUARIST™ Reply of August 11, 1995
If your marine salt is not manufactured by Aquarium Systems®, then it stands to reason the Aquarium Systems® would want to distance themselves from that claim. Therefore if Aquarium Systems® is not manufacturing your marine salt, they would be happy to send you a notarized document to that effect.
If you wish to offer interested dealers and hobbyists accurate information regarding Kent Salt, I suggest the following.
This should “clear the air” so only accurate scientific information is offered in MARINE AQUARIST™.
We look forward to receiving your acknowledgement that you are contributing to the betterment of our hobby and industry by providing a scientific foundation for your product claims.
Mr. Jack Kent personally signed for this registered document, article number Z287345175 on August 22, 1995.
To date, we have not received any reply. Nor has any money been sent to commission any testing to support the claims of the Kent® Sea Salt package or advertising.
Formula™ was created with information from the S-15™ Report™. The manufacturer saw what existing salts were accepted and created what many consider to be the best low cost marine salt.